Independent developers make APPs: How to choose between iOS and Android

Posted by: XinYe 1 week, 4 days ago

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I am planning to make a tool software, and I need to select between ios and Android. Among them, I am an individual developer, and I hope that the software can cover domestic and foreign markets in China. And I hope there is a payment function.

iOS platform

Advantages:

1. Strong liquidity
2. iOS users are generally more willing to pay
3. The App Store in-app purchase mechanism is mature
4. High user credit card binding rate
5. development cost
6. Less equipment adaptation and lower development and maintenance costs
7. System version fragmentation is low
8. Swift/Objective-C development efficiency is higher
9. Review and publish
10. A unified global App Store
11. Available globally at one time
12. Supports global payment systems

Disadvantages:

• market restrictions
• App Store in China requires ICP filing
• Developer account annual fee is $99
• Application review is stricter and the cycle is longer
• payment restrictions
• Forced to use App Store to pay (30% commission)
• Third-party payment (such as Alipay, WeChat Pay) cannot be used
• Payment in China requires additional review

Android platform

Advantages:

1. Market coverage
2. China has a large user base
3. Can be listed on multiple app stores at the same time
4. Support APK direct distribution
5. Flexible payment
6. Can integrate multiple payment methods
7. Support Alipay and WeChat payment
8. Controllable commission from payment channels
9. Development freedom
10. Few system restrictions
11. Function implementation is more flexible
12. Easy to publish updates

Disadvantages:

1. Market fragmentation
2. Need to adapt to multiple app stores
3. Each store has different review standards
4. High update and maintenance costs
5. development cost
6. Equipment adaptation requires heavy workload
7. The system version is seriously fragmented
8. Various compatibility issues need to be dealt with

Suggestions

As an individual developer, it is recommended to adopt the following strategies:

1. First Android, then iOS
2. Verify the product on the Android platform first
3. Reduce initial development and operating costs
4. Accumulate user feedback and experience

5. Staged layout

   Phase 1 (Android):

   - Listed on domestic mainstream app stores (Huawei, Xiaomi, OPPO, etc.)

   - Access Alipay and WeChat payment

   - Collect user feedback and optimize products

   Phase 2 (iOS):

   - Complete ICP filing

   - Listed on App Store

   - Optimize products for iOS user habits

6. payment strategy

7. Android: Mainly recommend Alipay/WeChat Pay
8. iOS: International version uses App Store payment
9. iOS China considers subscription + tipping model
10. Marketing
11. Leverage ASO (App Store Optimization)
12. Promote via social media
13. Build user community
14. Things to note
15. Ensure compliance with each platform’s privacy policy
16. Ensure cross-platform synchronization of user data
17. Establish a unified user feedback channel

• Tags:
• APP开发，IOS Android 对比

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