In the field of software overseas, there is a marketing growth tool that is often overlooked by everyone, and that is the mailing list (Newsletter). Today we will take a closer look at its magical power.
Mailing lists cover a very large market. Give me an example I know. There was an email list with about 2 million subscribers that was later sold to HubSpot, a well-known technology company. After the transaction was completed, the founder received a full 20 million.
There is also such a content product with about 300,000 subscribers, and it costs 4,000 yuan per month just to send emails. A rough estimate is that about 3 to 4 million emails are sent every month, and the income gained from these emails can reach as much as 80,000 to 120,000, which shows that its income potential should not be underestimated.
The platform used to send emails also has its own advantages. Among them, a platform called Klaviyo has been successfully launched. It made 690 million yuan last year, which is indeed impressive.
The Beehiiv project, which has only become popular in recent years, should not be underestimated. Its two founders used to do mailing lists and came from the very famous Morning Brew mailing list. This year, the Beehiiv project is expected to achieve revenue of 13 million yuan and has raised approximately 46 million yuan.
In addition, a project called AppSumo that I talked about before is a SaaS software trading platform. It also has a mailing list that could run into the millions, and monthly revenue of around $8 million, half of which comes from mailed receipts.
## Conclusion Mailing lists have shown great value in overseas marketing of software. Whether it is the transaction amount from a single mailing list or the income and financing obtained from the platform developed based on the mailing list, it is worth becoming a student of overseas software. Let’s take a look.
What do you think about the application of mailing lists in overseas software? Welcome to leave a message and share in the comment area. I also hope that you can share this article with more friends in need, so that more people can understand this useful marketing tool.
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