As an independent developer, do you face difficulties in promoting your product after it is launched? Today, when traffic is controlled by giants, how can you quickly gain exposure and growth for your product without spending a lot of money? Don’t worry, this article will reveal to you several efficient free promotion methods to help you stand out in the fiercely competitive market.
Short video platforms have now become an important entrance to traffic. If your video content has virality, it is likely to gain massive views overnight. The algorithm recommendations of platforms such as ByteDance, Douyin, and Xigua Video are accurate and can find target customers for your content. To seize this dividend, you need to produce more short videos that have selling points and are easy to spread, and actively publish them on these platforms. Keep trying and making mistakes, and maybe the next hot item will be yours.
On social media platforms such as Zhihu, Douban, and Bilibili, occupying keywords by posting articles is also an effective means of attracting traffic. These platforms have a high weight in search engines, so your content is easily found by users. To succeed, you need to create an in-depth article of more than 3,000 words around a hot keyword, and ensure that the content is original and the structure is clear. When your article ranking rises to the homepage of the search engine, it will naturally bring a lot of free traffic to the website.
Resource replacement is a mutually beneficial promotion method. You can share traffic with other independent developers or webmasters by exchanging friendly links, community promotion, etc. This will not only bring you stable traffic, but also increase the weight of your website in search engines. In addition, actively participating in community discussions and exchanging experiences with other independent developers can also bring more exposure opportunities for your products.
Private traffic is another source that cannot be ignored. When your webpage is indexed by search engines and gets good keyword rankings, you can get traffic from search engines. To improve web page rankings, you need to pay attention to the following points: first, the quality and relevance of page content, make sure your content is highly relevant to the keywords users search for; second, the quality and quantity of external links, you must actively build high-quality external links; the last is the user experience and technical optimization of the page, ensuring that the page loads quickly, is well laid out, and is easy to browse.
For mobile applications, the app store is an important promotion channel. By doing good ASO, you can let more potential users discover your app when searching. Key skills include: setting the title and subtitle of the app to bury core keywords; writing high-quality app descriptions and using word selection tools to select appropriate keywords; designing attractive promotional images to show the features of the app; focusing on building user reviews to improve keyword density and rankings.
There are many ways to obtain traffic, but retaining users is the ultimate goal. Only by impressing users with sincere and high-quality content can they become your loyal fans and spontaneously speak out for your products. Therefore, during the promotion process, we should not only pay attention to the quantity of traffic, but also pay attention to the quality of traffic and user retention. When you respect and care for every user who uses your product as a real person, your product will naturally exude irresistible charm.
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