Independent Development Monetization Weekly (Issue 119): A self-taught developer founded a software company that earns $125,000 a month

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The secret to an independent developer building a $125,000-a-month software company

Have you ever thought that a self-taught developer could create a software company that earns up to $125,000 a month? This may sound incredible, but ALEXNLINGER, the founder of materialized, is a living example of this.

From self-taught software engineer to entrepreneur

ALEXNLINGER started his career as a self-taught software engineer. His love for computers began in childhood, and he started building websites from pure HTML at the age of ten. Over time, he taught himself various programming concepts and functions, and gradually accumulated enough skills to start working in the company. However, he didn't stop there. People started asking for his help with their projects as his side projects. One day, he realized that he could take on more projects if he hired team members. As a result, materialize came into being.

Today, materialize has grown to a team of 18 people, with monthly revenue reaching US$125,000. So, how did ALEXNLINGER make this leap?

Create unique services and products

At the beginning of founding materialize, ALEXNLINGER set its rates very low and only provided web and mobile application engineering services. He has earned the trust of his clients through lower prices than his competitors and domain expertise based on past experience and knowledge. He charged a flat fee for all projects and began researching which platforms and services would help build the business and manage projects.

Through constant learning and experimentation, he learned how to manage multiple projects, hire employees, manage a team, track time, invoice management finances, and more. Not only was the process satisfying and rewarding, it also made him discover that building a business was just as much fun as building a product. Now, he can develop multiple products with customers from diverse backgrounds, learning about new industries along the way.

Keys to building a scalable and successful business

ALEXNLINGER understands that establishing a foundation of processes is the key to building a scalable and successful business. He has been working hard to build a business that can operate without him. He learns from other business owners through blogging and podcasting on how to build effective business processes and standard operating procedures.

In the process of starting a business, he also experienced many ups and downs. But it was his perseverance through trials and tribulations that allowed him to gradually figure out the secret to success. He believes that the key to attracting and retaining customers is to continuously improve and standardize services to ensure high-quality products and experiences for customers.

Advice for new entrepreneurs

For new entrepreneurs who want to start a business or are just starting out, ALEXNLINGER gives the following advice: First, write everything down and record as much as possible. Use screen recording services, write documents, and more to continually improve the way you work. Second, don’t stunt growth by being too conservative. Be brave enough to take risks and experiment when investing in something you've already seen success with. Ultimately, finding the right employees and hiring them well is critical to the success or failure of your business. Find the recruiting channels and hiring strategies that suit you by reading research, learning from others, and constantly trying.

Looking back at ALEXNLINGER's entrepreneurial history, it is not difficult to find that his success was no accident. It was his love for computers, self-taught skills, a willingness to try, and an attitude of continuous learning and improvement that enabled him to create a software company with a monthly revenue of $125,000. If you have a great idea and want to work for yourself, then take the first step!

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