In the current wave of entrepreneurship, how to successfully transform from a freelancer to a one-person company and establish a stable and profitable business model has become the focus of many entrepreneurs. The author of this article will conduct an in-depth analysis of this process based on his own experience, covering business models, partners, marketing strategies, changes in living conditions, etc., to provide you with a comprehensive and valuable reference.
The author's business is mainly divided into three major sectors: IP, consulting and outsourcing. - IP income : Online content self-media is an important source. Through the accumulation of works, advertising revenue sharing, incentive sharing, etc. can be achieved. However, the revenue of domestic self-media platforms is meager, and YouTube’s advertising share is relatively considerable. Li Ziqi, Lao Gao, and Xiao Mo are successful examples. At the same time, the author takes advantage of the channel content for advertising and promotion, and also actively expands multiple IP projects such as calligraphy IP to derive various cultural products. In addition, there are R&D IP and traditional cultural IP projects that are being planned. -Consulting revenue : The core product is information skills and experience. Provide training and teaching in new media, shooting and editing, IP incubation, etc. for schools and enterprises, hold offline courses, and serve individuals and students in need. The author believes that knowledge itself is free, but experience is valuable. Selling knowledge needs to be bundled with added value such as Q&A exchanges and learning companionship to help novices avoid detours. -Outsourcing income : Although the author transitioned from Party B's outsourcing company, he did not give up because it is easy to make money from outsourcing business. Fees can be charged after services such as filming and editing are delivered. If you do big projects, it is not difficult to earn 100,000 yuan a month. In addition, there are traditional promotional videos and TVC business as stable income supplements.
The author's success is inseparable from partners, including core partner clusters and non-core supplier clusters. -Partner cluster : composed of super individuals from other artist companies. Although they belong to different companies, they jointly digest core businesses, such as key IP incubation, offline classes, etc. In this model, each partner contributes different resources to form a unique partnership. - Supplier cluster : Some are partners during entrepreneurship and freelancing, and some are like-minded student friends. They assist in completing projects when business is busy and build an efficient business operation system in a partnership model. In addition, artificial intelligence is also an important partner, and its development has greatly improved work efficiency.
The key to marketing strategy lies in the six words of "attract, transform, and deliver". This is the iron triangle for artist companies to monetize. Entrepreneurs need to have the ability to break through the iron triangle and be good at at least one of them. Different types of bosses have their own advantages. For example, sales bosses are good at attracting traffic and conversion, while technical bosses are good at delivery. The company will have greater development potential if it can cooperate with partners with complementary strengths.
At the tactical level, the author emphasizes the importance of shooting, editing and self-media operations, which are key ways for ordinary people to promote themselves at low cost. At the same time, you can contact track leaders, actively interact with their fan groups or service groups, and use traffic to achieve the co-creation and sharing of value between both parties.
In terms of life status, the author has achieved a transformation from anxiety to relaxation. Before starting a business, I was very anxious due to cost and income considerations when traveling by car. After setting up an artist company, I felt relaxed and no longer worked for employees and landlords. From the perspective of the utilization of working time, in the past eight hours of working, the actual effective working time was only five hours or even less, and there was also a lot of fishing activities. Now, working 4-5 hours a day can complete the workload of the past 8 hours, and the efficiency has been greatly improved. If there is an emergency project, "overtime" can be up to eight hours.
Although the author did not disclose specific income, the business model shared has great reference value. I hope that all entrepreneurs can learn from this and move forward smoothly on the road to building an artist company. We look forward to sharing your opinions and thoughts in the comment area, and you are also welcome to forward it to more friends in need.
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