In today's software market, small teams can be successful. There is a video editing software developed by a small team that successfully achieved 600,000 MRR (monthly recurring revenue). The strategy behind this deserves further exploration.
In terms of ideas for software development, there are usually two completely different directions. One is to pursue complexity and comprehensiveness and try to cover as many application scenarios as possible; the other is to simplify the complex and focus on specific application scenarios to achieve the ultimate. The CRO project resolutely chose the latter. Precise positioning helps users create popular short videos. What makes it unique is that it has built-in format templates for many popular short videos. After users upload videos, they can easily edit short videos of similar styles, which greatly reduces the creation threshold and improves creation efficiency.
For most independent developers and small teams, the research and development expenses of tens of millions for mature software are astronomical figures that are unattainable. Therefore, simplifying software functions and pursuing the ultimate becomes a wise choice for small teams. Take video editing needs as an example. In fact, in daily use, 99.9% of the complex functions of video editing software are rarely used by ordinary users. For many creators, the ideal state is that after recording a video, the software can automatically detect the video content, automatically complete a series of operations such as subtitles, music, and cover creation, and even automatically distribute it to various social networks. media platform. This simplification and optimization of functions not only saves research and development costs, but also accurately meets the core needs of users, thus gaining a firm foothold in the fierce market competition and winning users' favor and market recognition.
Dear reader, do you agree with this small team software development strategy? In the process of using the software, do you have similar needs that are not met? Feel free to share your thoughts in the comment section. Please also share this article with more friends who are interested in software entrepreneurship and explore the development path of small team software products.
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