A complete analysis of business plan writing: from beginner to proficient

Posted by: XinYe 4 years, 10 months ago

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In the vast world of entrepreneurship, a business plan (BP) is like a key. Although it is not the only factor that determines the success or failure of an enterprise, it plays a decisive role in key aspects such as financing and cooperation. It is not only a display window for the project, but also a condensed expression of the founder’s business thinking.

1. BP: an indispensable “sharp tool” for entrepreneurs

The current financing environment is becoming increasingly difficult, and the importance of BP has become increasingly prominent. Whether you are a company operator, an intrapreneur, an independent worker, or a self-media person, you should carefully build BP. First, be prepared for future financing. Even if there is no current financing plan and future opportunities are uncertain, a complete BP will allow you to quickly attack when opportunities arise, communicate effectively with investors, and use external feedback to optimize projects and avoid working behind closed doors. Secondly, BP is a powerful tool for recruiting and negotiating partners. Able to vividly depict the corporate blueprint and demonstrate its unique charm and development potential. Third, writing BP is an excellent opportunity to organize your own entrepreneurial ideas. It can give founders a keen insight into financial models, competitive product analysis and other issues, and improve their understanding of the business.

2. Key points of format and content of BP

Format specifications

1. Format selection : BP has two main formats: slideshow and PDF. It is recommended to use Keynote or PPT to make it and then export it to PDF, because it is more formal and difficult to modify. If the PDF file is too large, you can use an online compression tool such as i love Pdf.com to compress it to about 2-3MB to ensure a good preview effect on your mobile phone.
2. Length control : The length of the BP should be controlled within 20 pages to accommodate the standard speech length of about 30 minutes. Excessive length can easily make the audience lose patience, and it is not conducive to fully explaining the content of each page during the speech.

core content

1. Team introduction : Clearly display the core personnel of the transaction project and highlight the team's professional background and capabilities.
2. Project Overview : Describe the project content and clearly address market needs, allowing readers to quickly understand the project value.
3. Market size : Analyze the size of the market where the project is located to reveal potential development space.
4. Business model : Explain the project’s profit model, including revenue composition and forecasts, and show a clear path to profitability.
5. Core advantages : Analyze the key factors for project success and highlight competitive advantages.
6. Key data : Present important data such as number of users, retention rate, payment rate, revenue, etc. to provide quantitative support for project development.
7. Competitors : Identify major competitors, analyze competitive relationships, and have a clear understanding of the market competition situation.
8. Financial status : Describe the use of funds and future financial budget so that investors can understand the flow and planning of funds.
9. Roadmap : Sort out the past, present and future action trajectories, clarify the time nodes, and show the development context of the project.
10. Financing requirements : Explain the financing amount, valuation and equity structure so that investors can clearly understand the expected return on investment.

3. How to write and speak BP

Writer

BP must be run by the founder himself because his knowledge of the company is unparalleled. At the same time, founders need to be fully prepared for the speech behind BP, which means spending a lot of time and energy, from writing verbatim to preparing versions of different lengths, which cannot be ignored.

Common mistakes to avoid

1. Avoid stacking : BP is not a detailed business execution manual, but a stepping stone to attract other people's interest. Long speeches should be avoided and the story should be told concisely and powerfully, adding details through the speech rather than writing the entire speech on a BP. 2. Avoid clichés : Abandon the speaking style of veteran cadres, speak in human terms, be concise and concise, show keen business views and unique insights, and let readers feel learning and enlightenment.

Characteristics of ideal blood pressure

1. Highlight growth : Growth is the core element of project attractiveness. In BP, it is necessary to focus on presenting the growth process of key data and display it with visual charts, such as growth curves, histograms, etc., so that investors can intuitively feel the development potential of the project.
2. Focus on profitability : In the current economic climate, profitability is of great concern. If the project is developing well but not yet profitable, a clear profit plan needs to be stated; if the growth is average, the profit points and profit methods should be highlighted. In different economic environments, the focus of growth and profitability should be flexibly adjusted.
3. Demonstrate team execution : All investments are inherently investments in people, especially early-stage projects. Team execution is crucial. A strong team ensures that the project continues to move forward even when its direction may change.

In short, excellent BP is an important step for entrepreneurs to succeed. In the writing process, every link must be carefully crafted, from formatting specifications to content presentation, from avoiding errors to highlighting key points, all need to be treated with care. It is hoped that entrepreneurs can master these key points and create attractive BPs to win more opportunities for their projects. If you have any confusion in the process of writing BP, or want to know which part, please leave a message in the comment area to share.

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