In the employment and entrepreneurship landscape in 2025, the shrinking of job opportunities is in sharp contrast to the rise of "one-person companies". There is a profound logic of economic and social change behind this phenomenon. With his rich and bumpy entrepreneurial experience, the gunman unveiled the mystery of going from freelancer to "one-man company". He not only reviewed his personal struggle, but also had a profound insight into the macroeconomic impact.
Before 2019, Gunner ran a second-party company that managed dozens of people, focusing on outsourcing services such as street shooting TVC and film and television content. The high monthly salary expenses put it into an asset-heavy operating mode. However, the force majeure of the epidemic in 2020 hit like a storm, and the business came to a standstill instantly. At that time, his ability to resist risks was still very weak. In desperation, he fired all employees and the company was dissolved. In 2021, with the improvement of the epidemic prevention and control situation and the gradual recovery of the economy, Gunner made a comeback as a freelancer. Joining hands with three partners, he adopted a light-asset operation and project-based cooperation method and emerged in the cultural and creative design outsourcing and industry. He began a refreshing period of life and work in Dali. However, the road to freelancing is not smooth sailing, and uncertainty in business development always exists. Take the calligraphy IP incubation business as an example. In the early days of online monetization, it was relatively smooth and free, but the influx of offline business demands broke this tranquility. The strict time requirements of offline business and the difficult balance between risks and rewards brought about by institutional operations have greatly reduced the "freedom" of freelancing.
In 2023, the Gunners' business is developing well. He tried to get involved in offline business and recruit people, but the process was full of twists and turns. The rapid development of offline training business in the first half of 2024 once again made him face the difficult decision of whether to expand. If he chooses to expand, he will need to invest a lot of money in venue leasing, teacher recruitment, operations and enrollment team building, etc. The risks of the asset-heavy model make him prohibitive. In the end, he chose to maintain the status quo. Although this decision caused him to miss the opportunity for business expansion, it also avoided possible operational difficulties. This series of experiences became an important practical basis for his recognition of the "one-person company" model, and also highlighted the complexity and caution of entrepreneurial decision-making in the context of changes in the economic situation.
"One-person company" presents distinctive characteristics in the current economic environment. Its core is to resolutely abandon the traditional model of heavy investment, heavy asset operations, physical operations, and large-scale employment of employees. This model places extremely high demands on personal abilities. For example, in the content creation of his channel, from copywriting, shooting, editing, operation to publishing, Gunner completes most of the work himself, and only seeks help when the shooting is complicated or the task is heavy. Small amounts of outsourced assistance. Although this saves outsourcing costs, it also sacrifices production efficiency to a certain extent due to limited energy.
From an economic ecological perspective, the widespread rise of “one-person companies” has triggered a series of chain reactions. On the one hand, property owners are facing a cold housing rental market, with reduced rental income and reduced willingness to consume; on the other hand, job seekers have significantly reduced employment opportunities, and the decline in income has inhibited consumption ability and investment willingness, severely restricting market liquidity. Although "one-person companies" have certain living space in specific areas of the tertiary industry such as cultural and creative industries and consulting services, they can provide diversified services for traditional manufacturing, industry and agriculture, such as assisting agricultural live broadcasts. However, in the overall economic structure, its scale expansion is limited and it is difficult to become the mainstream driving force for economic development.
In today's era of fierce employment competition and complex economic situation, "one-person company" has become a helpless but feasible choice for some entrepreneurs, especially practitioners in the cultural and creative industries, consulting and other tertiary industries. For those who are interested in starting a business, mastering a variety of skills is fundamental. They must not only be proficient in professional technologies, such as photography, editing, etc., but also develop keen business thinking, good workplace emotional intelligence, and even possess certain professional skills. The ability to capture opportunities. In the current era of booming self-media, it is crucial to learn to use this platform to accurately market your skills and services.
But we should also be clearly aware that "one-person company" is not suitable for everyone, and its development and growth face many bottlenecks. All sectors of society should pay attention to this emerging entrepreneurial phenomenon. The government can support the deep integration of "one-person companies" with traditional industries through policy guidance and promote their healthy and orderly development. When enterprises choose outsourcing cooperation, they should also establish a more fair, reasonable and efficient system. The cooperation mechanism promotes "one-person company" and improves service quality and efficiency. At the same time, entrepreneurs themselves need to continue to learn and improve, make prudent decisions, move forward steadily on the entrepreneurial path of a "one-person company", and contribute to personal career development and economic and social prosperity.
In this era full of opportunities and challenges, the rise of "one-person companies" is a microcosm of economic transformation. Entrepreneurs and all sectors of society should proactively adapt to changes, explore new paths to sustainable development, and jointly write a new chapter in economic development. chapter.
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