How to top Product Hunt? The whole process of publishing strategy revealed

Posted by: XinYe 1 month, 2 weeks ago

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In today's era of technological products that are springing up like mushrooms after rain, if a product wants to stand out, it is crucial to choose the right release platform. Product Hunt (hereinafter referred to as PH), a community platform with more than ten years of history, is undoubtedly the best choice for publishing technology products. It brings together many core groups such as early users, technology industry practitioners, programmers, investors, and entrepreneurs. With approximately one million levels of precise vertical traffic every month, it is an ideal place for the release of technology products.

1. The past, present and operating mechanism of the PH platform

The birth of PH is quite legendary. In the entrepreneurial wave of the Internet and mobile Internet, its founders faced countless new products every day and found that it was difficult for followers to obtain comprehensive information in one place. So they started by manually organizing new products and sending mailing lists, and later developed into today's prepared products. A highly anticipated company. platform.

PH is essentially a product voting platform, with daily lists, weekly lists, monthly lists and other lists. Products are updated every day at 0:00 Pacific time (4:00 pm Beijing time, 3:00 pm daylight saving time), and users can like and comment. Product ranking depends not only on the number of likes, but also on the weight of the like account. Votes from newly registered accounts can easily be cut off. If the top five products on the daily list appear on the platform after 24 hours, they will receive the daily list badge. From the perspective of website layout, the better the performance, the more exposure positions and duration, it will naturally attract more attention and traffic. Usually it takes 600-800 votes to get the first place on the daily list. When the competition is fierce, more than 1,000 votes are needed. More than 1,500 votes are needed to get first place on the weekly list. More than 2,000 votes are needed to get the first place on the monthly list.

2. Summit PH’s multiple contributions to the project

1. Traffic and customer acquisition : The first place on the daily list will receive 5,000-10,000 UV, and the fifth place will receive about 1,000 UV. There will also be traffic brought by secondary communication. 2. Product verification : If the secondary communication volume is more than twice the primary communication volume, it means that the product is loved by the public, which helps to verify the product and plan subsequent publicity strategies.
2. Improve website weight : Help SEO and accumulate website weight to get twice the result with half the effort.
3. Attracting investors : Many investors pay attention to PH. If the product performs well, it is easy to gain favor.
4. Enhance user trust : Placing earned medals on your website can enhance user trust.
5. Project packaging : You can use the creative team to package the project to make the report presentation better.

3. PH Product Release Strategy

1. Clear goals and weigh the timing : If the resource generally wants to be ranked, it can be published on weekends because the competition is low but the secondary communication volume is small; if you want to get a large number of views and high secondary communication volume, it is best to publish it on weekdays. Released, but competition is fierce. If you want to rank first on the weekly or monthly charts, you should publish at the beginning of the week or the beginning of the month, but you will also face fierce competition.
2. Careful preparation before release
   • Data analysis and website optimization : Make good data buying points, optimize the website, ensure that users can get the benefits of the product at a glance, set up clear call-to-action buttons, and add product introduction videos.
   • Contact a gold medal hunter : Excellent hunters can affect the probability of a product being recommended. Since the platform has a manual screening mechanism, only featured products are eligible for ranking.
   • Preparing a Maker account : Maker interacts with the community during the release process. An active account and complete information in advance will help establish contact with users.
   • Generate a coming soon page : get early exposure and target potential voting users.
   • Write the first review : prepare in advance, explain product motivations and benefits, show sincerity, and convey product philosophy.
   • Clean up voting channels : conduct pre-heating and invite voting in domestic and foreign entrepreneur communities, PH-related communities, LinkedIn and Facebook groups.

4. Highlights of PH launch day

1. Pay attention to whether the product has special features : if there are no special features, please contact customer service to ask the reason and fight for it. Common reasons for not recommending include that the product is not innovative, you have logged in before and there are no major feature updates, the product is simple, the voting speed is too fast or there are too many votes with low weight, etc. Please be careful not to buy tickets from unknown sources, otherwise you may be Removed from the feature and loses chance of being on the list.
2. Monitor the voting situation : Use haunted.space and productvox.akkio.com to understand the voting dynamics of competing products in real time. The first four hours of voting are critical because during this time the ranking of the feature list is scrambled and the votes are not displayed. If you get more votes at this time, you will be at the front of the list and attract more votes when the list is released four hours later.
3. Actively solicit votes : Publicly publish information and encourage voting in the entrepreneur community and PH-related communities, and sincerely invite individual users to vote and provide feedback through DM. The response rate on LinkedIn is great. You can also post promotions on Twitter, WhatsApp, Facebook and other platforms.

5. Release PH follow-up work and objective opinions

Summarize experience after release, and release again after major product updates. Analyze website data sources, strike while the iron is hot to win external secondary communication, track PH users, collect opinions, and develop hardcore users.

Although PH is now suffering from criticisms such as ticket fraud, list quality, black box operations, etc., and is even questioned within the team, it is still an irreplaceable technology product release platform. If an entrepreneur decides to go public, don’t worry too much, just launch the product according to the strategy. These suggestions based on practical experience can help you clarify your thinking and improve your efficiency. Of course, the PH mechanism algorithm is constantly updated and requires continued attention. If necessary, the Wenzhong team also provides ranking-related services, and everyone can communicate and discuss.

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