Hello everyone, my name is Ove, an independent developer. In this era of information explosion, content creation seems to be easy, but it also brings great challenges. You may ask, why do we, as independent developers, need to continue to create content for our products?
First of all, we need to understand a truth: in today's digital world, content equals traffic, traffic equals influence, and influence directly determines the value of your product. The platform needs high-quality content to attract users, and you need traffic to promote your products. This is essentially a value exchange. By consistently creating quality content, you will not only attract a larger target audience but also stand out in a highly competitive market.
Competition on the Internet is cruel. Only by becoming a leader in a certain field can you take away most of the traffic. This means you need to pick a direction and work on it until your content becomes the best in its field. When you do this, users will spontaneously spread the word for you and think of you immediately when they encounter relevant needs.
In the past, we needed to obtain keyword rankings through complex SEO and SEM techniques, but now, you only need to focus on producing content and use the platform's algorithm, and you can quickly reach the target audience. For example, short video platforms like Douyin can accurately recommend your content to interested users. If your content resonates, it will become a steady source of traffic for you.
Every time you speak out on the Internet, you plant a seed. These seeds might be an article, a video, a podcast, or a website. At some point in the future, they may all become hot topics and bring you continuous traffic. Therefore, you need to continue to create content, accumulate these seeds, and wait patiently for the day of harvest.
Traffic does not entirely depend on how much value you can bring to everyone, but on whether you are discussed. People will talk about number one and ignore number two; people will focus on simple and special products and ignore mediocre products. Therefore, you need to create a unique selling point or feature for your product that gives people a reason to talk about it and use it.
Continuous content creation can leave enough touch points in the minds of users. When they have a need, they will think of your product. These touchpoints could be your articles, videos, social media posts, or great experiences with your product. In short, you need to use multiple channels and methods to make users remember you and be willing to use your product.
Finally, I want to say that as independent developers, we must not only polish the product, but also learn how to promote it effectively. Continuously creating quality content is key to achieving this goal. Hope these suggestions will be helpful to you. If you want to meet more independent developers or join our communication group, please feel free to contact me.
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