Recently, Trump has attracted much attention since he came to power. Many friends ask whether the overseas expansion of Chinese companies, especially the expansion of traditional manufacturing, will bring about many new policy changes? But in fact, subsequent policy changes are difficult to predict. Just like before, the tariff on imports from my friend's industry to the United States was said to have been increased from 70% to 20%. Now, with Trump still a few months away from taking office, the future policy direction is indeed difficult. Make it clear.
At present, artificial intelligence technology has brought significant dividends to overseas expansion. From the perspective of overseas expansion itself, marketing costs can be reduced to about 1/10 of the previous level. However, this cost reduction does not apply equally to all companies. Only companies that take the lead in applying new technologies and methods can enjoy them. Even among technology companies, there are many situations where these technologies are not used well or are not very good at using these technologies, especially in traditional companies. Therefore, if new methods and technologies can be applied as early as possible, the marketing cost will be only 1/10 of that of domestic and foreign counterparts. This will greatly reduce the burden of overseas decision-making and make going overseas no longer as difficult as before. Generally speaking, it requires a lot of investment and effort. Even if you only have a budget of tens of thousands of yuan, you can still consider going abroad.
Artificial intelligence technology also allows companies to enter the market of more niche countries. For example, a few months ago in Yiwu, I helped a Shiyuan store company operate on Douyin and find distributors. Unexpectedly, there are dealers in a niche country like Bhutan, which has rarely been mentioned in the topic of overseas travel in the past. We have opened three stores, investing several million yuan in each store, and the purchase volume is considerable. In the past, due to many threshold restrictions such as cultural customs, market environment, payment, language, etc., it was difficult to develop markets in niche countries. But now artificial intelligence has lowered these barriers, lowered the cost of exploring niche country markets, and given companies opportunities to explore. These potential blue ocean market opportunities.
Going abroad can be seen as a relatively long-term matter. While short-term policies may fluctuate, there are ways to quickly test and verify whether a product works overseas. For example, some methods can be used to first test whether the product meets foreign needs, whether adaptation changes are required on the product side, etc. These tests can be completed at a lower cost to determine whether the company is suitable for going overseas.
Going abroad is cumulative. On the one hand, even if the goods have not been shipped, you can first understand the preferences of foreign customers for products and accumulate potential customers, such as retaining contact information through group building and other methods to facilitate contact at any time; on the other hand, from a technical perspective, brand promotion Information, official website, etc. must be prepared as early as possible. As time goes by, the website will accumulate history and weight, as well as the reputation, publicity data, popularity, potential customer resources, etc. accumulated in the market in the past. These accumulations will be of great benefit to going to sea.
It is recommended that companies that are doing well domestically try to go global. After all, they can stand out in the fierce domestic competitive environment, indicating that product competitiveness and other aspects may also have advantages abroad. For businesses that have not yet competed domestically and have limited energy, considering overseas markets may be more difficult. Of course, it is another story for companies that target overseas markets from the beginning.
Going abroad is different for everyone, and everyone’s views and experiences are also different. Friends who already have the idea of going abroad or who have experience of going abroad but have different views are welcome to exchange and learn together. There is no need to swing too much in decision-making because of short-term policies. I hope everyone can discuss topics related to going abroad.
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