After I launched my MVP and had my Stripe account ready, I started promoting my product Bootstraw on Twitter, Reddit, and LinkedIn. I contacted everyone I knew and sent some hopeless cold DMs to potential clients.
I refresh the page every 20 minutes and see zero revenue, zero subscribers. This feels like a nightmare. Have I failed? Is there no need for Bootstraw at all? Am I not cut out to be an entrepreneur? The truth is, my publishing strategy was riddled with errors.
First, I was overly optimistic and thought that by telling my 12 followers about the launch, they would be eager to buy my product. I have no reputation, no background, so clients can't assume that the content I provide is actually worth paying for. So yes, my release sucked. But here's what I wish I'd known from the start, I share my mistakes in the hope that you'll have a little more luck than me!
Not providing real value in the first place I think this was my biggest mistake. I believe in the value of Bootstraw (admittedly, I may be biased), but I think if someone asked me to pay $3.50 to see a report on all the best projects of the week and how they grew to generate a return on investment, I would definitely pay it! But customers don't know this. How could they know ?
This may not apply to big creators, but they are already big celebrities with a reputation. What if you are a newbie like me? You need to show your customers what they are going to get. Whether it’s through informational content, an engaging lead hook, or even a free trial, you can lower the customer barrier by showing your product’s value first . Getting your publishing campaign noticed Of course, this is difficult if you’re like me and only tweet to 12 followers. You have no audience.
But there is a solution. You can go where your potential customers are already. One of my favorite strategies is to submit your product to a product publishing site like ProductHunt! A lot of these sites will charge a fee to skip the wait list, but if you insist on waiting, you can drive some great traffic to your product. I gained over 20 subscribers by submitting Bootstraw to Find Newsletters, and it's free!
Beyond that, get involved where your potential customers are. Try some cold outreach. Publish on different platforms. You can't judge the value of your product if not enough people see it. The key is to get your landing page seen by as many people as possible. Spread widely - you increase your chances of catching fish. Lower your prices Now this is a controversial point. If you disagree feel free to comment and call me an idiot. But if you're targeting a new market, no one knows who you are, so it's best to price your product at a "no-brainer" price. Customers are inherently skeptical and unlikely to invest large amounts of money based on your landing page alone. Lowering your price initially can remove this barrier and make it easier for people to try your product.
Now, it can be painful to undervalue your product. All those late nights fumbling with your project and now you're offering it for just a few bucks. Remember, this is just to get you a foothold in the market. There's nothing stopping you from raising your prices later. Take Mr. Nick Baz for example. He started selling Indie design kits for $9. His latest launch generated $20,000 in revenue in 17 days.
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