Under the current wave of globalization, overseas markets contain unlimited business opportunities, especially in the field of Internet products. Many people lament that it is not difficult to make a product. What is difficult is how to successfully bring it to the market and achieve effective promotion. This sharing will focus on mature Internet products and explore how to achieve breakthroughs from 0 to 1 in overseas markets, especially the key stages from product release to initial market expansion and growth.
Most people expect a new product to be popular as soon as it is launched, but a successful product launch is much more than that and should also include the following key elements: -Product verification : Through the launch process, obtain product communication, user feedback, payment conversion rate, user Key data such as lifetime value (LTV) provide the basis for subsequent product optimization and marketing. -Word-of- mouth shaping : Use high-quality PR drafts, founder stories and other materials to create a good reputation for the product and increase the probability of secondary dissemination. Because once promotional content is released, it is difficult to iterate easily, so the first release must be carefully planned. -Marketing accumulation : Use the popularity of product releases to attract fans to social accounts, and at the same time accumulate initial weight for the website, which is beneficial to subsequent SEO work. For example, choosing the right publishing channel, such as Product Hunt, can effectively increase your product’s exposure and traffic.
After the product is released, growth efforts face many channel choices, which need to be made based on product characteristics: -Launch : suitable for products that are confident and expect to quickly validate the product or acquire users. The advantage is that it is effective and can quickly verify the product; the disadvantage is that the cost is higher. If there is no self-propagation, the data will easily drop when the transmission is stopped, and there is a lack of long tail effect. -Social media : Such as TikTok, Twitter, etc., suitable for popular products with social media communication points. For example, the Wordware product has its own mechanism to facilitate sharing comments on Twitter, thereby achieving widespread dissemination. - SEO : An essential task for most products, especially suitable for products that are stable and have a long life cycle. Its advantage is that the cost is controllable, it can form accumulation and snowball effects, and even become a competitive barrier; its disadvantage is that it is slow to achieve results and the method is uncertain. SEO mainly includes making external links and creating content: -Establishing external links : New websites need to establish basic weight first, which can be done through Product Hunt, submitting navigation websites, etc. After having the basic weight, it is not recommended to rely too much on hard external links, which is inefficient and has a long cycle. Through high-quality content and product design, users can be attracted to actively spread and achieve external link growth. -Create content : The criterion for judging content quality is whether it can solve user problems and become the last stop for user searches. Article types include high-quality articles and ordinary articles covering keywords. High-quality articles are written by founders or product managers, highlighting the core features of the product; general articles need to ensure quality, cover multiple scenarios and keywords, use tools to mine scenarios and keywords, and publish them in the blog area of the website. At the same time, ensure that the article is included and avoid false content. Although Google does not exclude content created by AI, each platform has strengthened testing and it is recommended to pass AI testing. Additionally, you can create content with PSU (programmatically generated pages) and Free Tools (free marketing tools). PSUs need to ensure that the content generated is useful to users. Free tools must be professionally relevant to the site, practical, and meet search needs. Depending on your company, you can choose to create popular tools or generate multiple tools from a single set of code. -Precise Reach : For products with high unit prices or that need to accurately reach specific groups of people, you can look for platforms where vertical users gather, such as LinkedIn, professional forums, specific sections of Reddit, etc. Developing products by messaging these users directly is cost-effective and effective. If word-of-mouth can be formed within a small circle, product promotion will be smoother. -Reply and promote : Reply to user questions online and promote products by the way. It has low cost and quick results, but it is difficult and time-consuming to scale up. Suitable for early stage products. You can use tools like Rebelly Hunt to help.
In addition to the above channels, there are also traditional PR drafts, affiliate marketing, mass emails, etc., but the effects vary from person to person, so you can try them according to your needs. In short, when choosing channels, you need to try more, make quick adjustments based on feedback, treat operations and growth as a continuous iterative process, choose the best channels based on product characteristics, and constantly optimize products, platform methods, and channels themselves.
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