In the field of self-media creation and various business operations, we often hear this sentence: "It is easy to make a product, but difficult to promote it." For a long time, I believed this statement. Maybe it was because I read too much and was assimilated, or maybe I encountered many difficulties in the promotion process.
However, after a period of in-depth research and study, I have a different view. It turns out that so-called growth is essentially just simple arithmetic.
The realization of growth is inseparable from the calculation of some key data indicators. For example, "cake" is the customer acquisition cost, which is related to the price we pay to acquire each new customer; and "LTV" is the user's lifetime value, which allows us to clearly understand the user's performance throughout the entire use cycle. How much value can it create for us. When we accurately calculate these key data indicators, we can actually achieve a passing level.
Finding distribution channels with sustained and stable positive returns cannot be ignored. Just imagine, after we have carefully produced content or products, if we can have such a reliable channel and present them in front of 1 million people at once, the whole situation will be very different. It’s like finding a path for our “treasure” to reach a massive audience, giving our products or content more chances to be discovered and recognized.
In addition, optimizing your own "FO" sales funnel is also an extremely important step. By continuously optimizing and improving conversion rates, the products or content we create are likely to move from passable to excellent.
However, while starting this series of actions, there is another question we have to think about, and that is "Where should good products be placed?" Indeed, although pure products may be relatively easy to produce, truly good products But it’s not that easy to create.
In short, growing up is not as complicated and difficult as we thought in the past. As long as we grasp these key links, we may be able to take solid steps on the road to growth.
Here, I also hope that all readers and friends can discuss things about growth together. Do you have any interesting stories or problems you encountered while promoting or building your product? Welcome to share in the comment area, let us communicate and grow together! At the same time, if you think this article is helpful to you, don’t forget to share it with your friends in need.
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