In today's business world, independent developers are using their intelligence and creativity to open up new horizons. Today, we’re telling the amazing story of an independent developer. His outsourcing company stands out in the fierce market competition, with monthly revenue reaching hundreds of thousands.
The indie developer started out as a solo developer and now has a team of nine people. They specialize in providing artificial intelligence solutions, covering popular areas such as chatbots and rag apps. Its main customers are start-ups and SaaS software providers, helping customers improve product competitiveness by integrating AI functions into existing software.
And their unique way of acquiring customers is even more fascinating. The outsourcing company hired an agency and asked the developer to prepare several cases of whiskey. Subsequently, the title of the email sent by the organization was very attractive: "Do you like whiskey? If you like it, I will give you a bottle, but we have an AI solution that you can learn about." This ingenious method is said to achieve produced unexpected effects.
This case provides valuable experience for many independent developers and entrepreneurs. It demonstrates the importance of innovative thinking and unique strategies in addition to traditional business expansion methods. Whether you are an outsourcing company or any other type of business, you can draw inspiration from this and think about how to break the rules in the customer acquisition process and attract the attention of potential customers.
At the same time, this also reflects the power of cooperation. Developers and professional organizations work together to leverage their respective strengths and jointly create attractive marketing plans. This cooperation model is worth learning from. It reminds us that in business, we don’t have to do it alone. Finding the right partner can often get twice the result with half the effort.
What do you think of this unique way of acquiring customers? Have you tried similar innovative marketing methods? Welcome to share your experience and insights in the comment area, so that we can learn from each other and grow together on the road to entrepreneurship. If you find this article helpful, don’t forget to like and share it to let more people know about this wonderful story.
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