Have you ever thought about how a website with only 145,000 monthly visits can achieve an annual revenue of more than 2 million US dollars? Today, we will reveal the secrets of this website called Mix Cel and see how it uses precise traffic to create amazing profits.
Mix Cel is a website that specializes in selling Excel courses. It has a series of 18 video courses recorded by founder Kate Alt. Prices range from US$44 to US$1,197, and the content is rich and deeply loved by users. However, the number of visits to the website is not high, but it is growing rapidly. So, how does it achieve efficient conversion?
First, let’s take a look at Mix Cel’s traffic sources. Data shows that the main visitors to the website come from regions with strong purchasing power such as the United States, Indonesia, Canada, India and Hong Kong. This traffic mainly comes from natural search and direct access, of which natural search accounts for 38.6% and direct access accounts for 40.21%. This shows that Mix Cel does a pretty good job at search engine optimization (SEO) and brand building.
After digging deeper, we discovered an interesting phenomenon: most of the traffic came from the brand term "Miss Excel." Under multiple keywords related to Miss Excel, Mix Cel received the first ranking. What is going on?
It turns out that Cady Ott has a huge fan base on social media. She has 933,900 followers on TikTok and 946,000 followers on Instagram. And her nickname on these social media is Miss Excel. Therefore, the word "Max Excel" brings its own traffic, bringing a large number of precise users to Mix Cel. Through the close integration of social media and the official website, Kaidi Ott successfully converted traffic about Miss Excel into users who actually purchased the course, thus achieving efficient conversion.
This case tells us that a good name and precise positioning are crucial to the success of the website. At the same time, the power of social media cannot be ignored. By making full use of social media platforms, we can easily get more organic traffic and achieve effective conversions.
If you are interested in topics such as independent development, traffic acquisition and product monetization, welcome to join our community - the independent development frontline. Here, you can meet more like-minded independent developers to discuss and share independent development experiences and techniques. We will regularly hold online activities, share useful content, and provide a platform for everyone to communicate and learn.
Whether you are a technical developer, product manager, designer or operator, as long as you have the dream of independent development, we are eagerly looking forward to your joining. Let us go hand in hand on the road of independent development and create a better future together!
Share on Twitter Share on Facebook
Indie123
Comments
There are currently no comments