On the stage of life, some people walk step by step, while others follow different trajectories. Today, let us walk into the story of Shirley, a Taobao store owner born in 1995, and see how she started her wonderful life after being fired by a Fortune 500 company.
November 2018 was a dark moment for Sydney. HR called her into the office and told her bluntly that she was not suitable for the company and not suitable for this job. She has always had smooth sailing, but she feels that her life of the past twenty years has been completely negated. Her self-confidence was thwarted and she fell into a state of anxiety.
When she was looking for a job but was confused and at a loss, Shirley thought of her previous experience of lifting others up. An article with more than 3,000 likes can bring 10,000 to 20,000 sales to the merchant. Since you can help others carry goods, you should also be able to open your own store. In this way, the idea of opening a Taobao store sprouted in her mind.
It only took Xue Li eight months from being forced to resign to opening a Taobao store with an annual income of over 1.3 million yuan. But these eight months were filled with unknown hardships.
In the early days of opening a store, product selection is the top priority. Fortunately, as a grass planting blogger, Shirley has certain experience and skills in aesthetics and consumer awareness. She first announced her entrepreneurial news on her official account and asked her friends to help film her home show. She also used platforms such as Zhihu to promote her business and gradually accumulated fans.
From selecting products, taking photos, uploading products, to packaging and shipping, most of these trivial tasks were initially completed by Shirley and her husband. Their first photoshoot took two days. The product selection process is intermittent, and packaging materials also need to be selected by yourself. In order to expand the store in the future, they rented a villa in the suburbs of Shanghai and used the underground garage as a warehouse.
In the early days of starting a business, Shirley invested thousands of dollars. During the 520 period, which coincided with e-commerce activities, we conducted several good promotions, and our revenue that month increased tenfold compared to the first month. As sales increased, distribution became an issue. Xue Li started hiring employees, and he was freed from delivery work to do other things.
When asked why she was so successful when she opened a Taobao store for the first time, Li Xue gave four answers: 1. Unique store style : She chose the bohemian retro style. There were relatively few brands of this style on the market at the time, so it was a good entry point. 2. Advantages of being a blogger : Her expertise in aesthetics and product selection allows for a natural increase in sales of the products she chooses. 3. Her own traffic base : As a blogger, she can bring traffic to her store, which greatly reduces costs compared to merchants who only do promotions. 4. Accumulation of past work experience : As a management trainee in a consumer goods company, the accumulated knowledge on products, promotions, brand building, etc. has provided strong support for her Taobao store operations.
After the Taobao store operation got on track, Shirley's income increased significantly, which was much higher than during working hours. With more free time, she bought a car and moved so she could travel, read, and do the things that interested her.
However, this freelance life is not all sweet. Without the constraints of a regular job, Sydney can sometimes feel free and unplanned. Seeing the efforts of her peers around her can lead to self-doubt and anxiety. She realized that she was a person with short-term firm goals. She doesn’t think about how high her future income target is, she just wants to do the things she needs to do now.
Shirley is very grateful to HR, who acted as the "bad guy" at the time, for allowing her to leave an unsuitable environment and start a different, better life. Now, she is accompanied by her lover and has a stable income. She can play with her cat and read books at home. For her, the present is an ideal state, and prosperity and peace are also a kind of happiness.
Sydney's story is one of courage, persistence and self-awareness. From the trough of being laid off to the peak of freelancing, she used actions to explain the infinite possibilities of life. In this era of change, perhaps we can all draw strength from her experience and bravely pursue our own lives. What about you, do you also have the courage to embrace life changes? Feel free to share your thoughts in the comment section, and don’t forget to like and share this article!
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