When Benjamin Kress was an architect, he never imagined he would have such deep ties to the technology industry. However, today, as the founder of Q2tiger, he has successfully transformed QR code technology into a business with a monthly revenue of US$300,000. So how did this former architect embark on this entrepreneurial path?
Benjamin’s entrepreneurial journey began with his passion for technology. While working on large-scale construction projects in China and Singapore, his disillusionment with the construction industry led him to look for new opportunities. He realized that if he could put his ideas into practice and create something different, it would be a new challenge and opportunity.
However, starting a business is not always smooth sailing. Benjamin's first attempt failed and his finances were in dire straits. But instead of giving up, he learned from his failures. He understood the huge difference between a good idea and how to turn it into a profitable business model.
In 2018, Benjamin noticed the potential of QR codes. As QR codes become more widely used in various fields, he sees a niche market that has not yet been fully exploited. So, he decided to enter this field and created Q2tiger.
From the beginning, Benjamin put his clients first. He listens to his customers' needs and builds products based on them. This customer-centric approach has not only helped Q2tiger gain the trust of its users, but also drive the company's continued growth.
In the process of starting a business, Benjamin learned many valuable lessons. He believes streamlining and focus are keys to success. A start-up company does not need too many products, but it must ensure that the products are attractive enough to users. At the same time, we must always pay attention to market trends and customer needs in order to adjust product strategies in a timely manner.
For those who want to start a business, Benjamin advises them to focus on the market, timing and customer needs. He emphasizes the importance of listening to customers and encourages entrepreneurs to get their hands dirty and try on as many roles as possible to better understand the business and customer needs. In addition, entrepreneurs also need to closely integrate the four points of market, product, channel and model to establish a solid business foundation.
From architect to tech entrepreneur, Benjamin Cleese’s transformational journey has been filled with challenges and opportunities. By constantly trying, learning, and adapting, he successfully turned his idea into a profitable business. His story tells us that with firm belief and the right strategies, anyone has a chance to succeed in the entrepreneurial field.
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