In the technology industry, which is full of creativity and passion, some stories always touch people's hearts. Today, we want to share the creation process of papa app, a healing app for developing relationships through conversation. Its founders, Lina CEO and Anfeisa CMO, will reveal to us how this application started from scratch and then gradually became profitable.
The acquaintance of Lina and Anfeisha was quite dramatic. They worked together at a large skin care company and were responsible for launching a new brand. Both have marketing backgrounds, with Lina serving as creative director and Anfesha as digital brand director. At work, they discovered that a lot of the copy was too sexual, so they joked about starting a company focused on sexual health. Unexpectedly, the joke came true, and they eventually quit their jobs and devoted themselves to this entrepreneurial project.
In the field of sexual health, many brands focus on technical aspects, such as how to stimulate erogenous zones and achieve orgasm. But Lina and Anfeisa believe that communication is the key to a healthy sexual relationship. Through their app, they hope to help people stay in sync with their partners and understand each other's desires. So they started making a card game about sex and relationships, aiming to bring partners closer and spice up their sex life.
The game is based on real people's sexual fantasies and interests in various taboos. After anonymous research, Lina and Anfeisha discovered that people are actually eager to talk about sex, they just need a safe space and conversation starter. As a result, the game serves as an icebreaker to help people start intimate conversations with their partners. The game became a huge hit, selling more than 20,000 copies, and even received more than 1,500 user requests to join development.
With the success of this game, Lina and Anfeisha began to raise funds to develop the Papa app. Their goal is to hire a developer and a UX/UI designer. After intense interviews and screening, they finally formed a small but capable team. In May 2022, the beta version of the papa application was released, and in August more product features were added and the application began to be promoted.
The papa app operates on a subscription model, with customers paying for access. Carefully curated cards are included within the app to guide discussions and help reach agreement. Additionally, monthly updates from experts with new cards and discussions taking place in the chat provide users with rich content. In order to expand brand awareness, Lina and Anfeisha hired content and public relations teams and actively carried out marketing activities on social media such as INS. Their success lies in reaching people who might not normally talk openly about sex and making them feel about the importance of sexual health.
Nowadays, the papa application has achieved certain results, but Lina and Anfeisha have not stopped yet. They are raising a second round of funding and plan to continue expanding their business over the next six months. To other entrepreneurs looking to get started, their advice: “Don’t be afraid of chaos, don’t spend time wondering if your idea is good enough, big enough or if you’re the right person to do it. Get started as soon as possible and you’ll learn from doing it All the answers."
In this era full of challenges and opportunities, the story of Lina and Anfeisha provides us with a valuable revelation: as long as we dare to pursue our dreams, face difficulties and put them into practice, it is possible to create wonderful applications that change the world. . Let us look forward to the papa application going further in the future and bringing health and happiness to more people!
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