Posted by: XinYe 3 weeks, 3 days ago

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"Marketing genius Harry Drive: He's really good at coding, but he's using his imagination to enter the business world"

In today's era when AI is hot but not many people are really making money from AI products, there is such a unique figure - Harry Drive. What is worth telling is his entrepreneurial story full of drama and marketing wisdom.

1. First time starting a business: Although it failed, it was still glorious and accumulated valuable experience.

Harry Drive started his own business after graduation. It started with a canvas given to him by a friend, with lots of likes from famous faces and fake tweets with high views congratulating him on his graduation. Inspired by this, he spent two months building a website selling paintings that offered sentimental value. In the process, his friends helped contact canvas suppliers to negotiate discounts, while he himself attracted traffic by posting on PDHUNTER, and also customized tweets and sent them to ten YOUTUBEs. Among the unboxing videos produced by YOUTUBER, the ones with the highest number of views brought tens of thousands of clicks to the website, but the final conversion rate was far from ideal. Only 25 products were sold, and the entrepreneurial project lost 145 units. However, this entrepreneurial experience taught him valuable lessons such as validating ideas, delivering products as early as possible, and finding an audience before building a product.

2. Second entrepreneurship: marketing first, triggering an upsurge of attention

• Locking in creativity : With the lessons learned last time, Harry paid more attention to how to find product audiences when he started his second business. One morning, while scrolling through Twitter, he saw the controversy surrounding the creation of a dating site for Trump fans. He was inspired to create a dating website around controversial topics, eventually choosing Kanye West as the subject. After all, that's what Kanye was like at the time. This incident has attracted much attention in the European and American music circles, and its fans are also very enthusiastic.
• Marketing warm-up : After deciding on the theme, Harry first announced on INS that the dating website would be launched in March of that year. He made a simple preview login page, with only the ability for users to leave their email addresses. Then, as a marketing master, he started a series of operations and posted the news on Kanye West's SUBRADIS. The post racked up more than 200 likes in an hour, and he used eye-catching stunts like "Taylor Swift fans banned from the site" to help spread the word. We collected 440 people who mentioned or wrote went through Kanye bloggers and sent them emails, telling them that the site was specifically built for Kanye fans. After this operation, the mailbox continued to receive new messages, and 9,109 people had left their mailbox and lined up to receive the product.

3. Website launch: There are constant twists and turns, and everyone works together to cope with it.

• Internet crash : Although the early marketing effect was remarkable, Harry had never actually written a line of code, and he was not very good at building a dating website. He started building it after learning from other websites, but it was full of difficulties and he didn't even understand basic programming concepts. I have no idea. The website has been up for a week and there are still a lot of issues. When the website finally went online, more than 200 users poured in within an hour of going online. When the number of users reached 350, the site crashed and more than 6,700 errors were reported. Due to poor technology, he could only apologize to fans and users and ask for help.
• Getting help : The next day, Harry wrote an article about the website crash issue and published it on Indonesian Hex. Soon, five professional developers were willing to help. After the modification, the website was back online without any further crashes. question. He then promoted it by sending out mass emails. Within ten hours, 1,500 users had joined, and within 24 hours, the number reached 2,500. But user growth has gradually slowed since then.

4. Seek breakthroughs: often make strange moves in an effort to impress Kanye

• Advertising Strategy : Faced with user retention issues, Harry felt that getting Kanye involved would be the way to revitalize the site, so he first sent an email to Kanye's company, but to no avail. He then took advice from his marketing tycoon father and prepared to place billboards at the Kanye brand's four main locations: New York, London, Wyoming and Calabasas. Despite the high cost (two months' salary was £2,200) we decided to put them out but were held up by infringement issues. The father disguised himself as a BBC reporter to negotiate with the other party and changed the content of the billboard before publishing (changing Kanye West to Mr West).
• Actively fighting for it : After putting up the billboard, he was still hotly searched on various platforms, but unfortunately it was not on the hot search list. Finally, he looked up the phone numbers for Kanye’s brand headquarters and nearby offices, and contacted Kanye’s company’s CFO. Although he ultimately did not receive support, the entire process demonstrated his marketing creativity and actions.

5. Follow-up development: focus on marketing, share experience, and gain recognition

Harry later spent his weekends writing marketing articles and creating a marketing sample website. He shares his articles through many of the platforms that people in marketing and self-growth like to access (such as Twitter, REDDLETON, INHAAS, Facebook, Slack groups, LINKIN, etc.). According to different platforms, through promotion strategies such as appropriately modifying the content and politely asking readers if they want to subscribe, the number of website subscriptions reached 19,000 in just one year. Moreover, he also accepted a YouTube video interview to share his experience in copywriting and other aspects. He mentioned that the case of renaming software to increase visual quality and improve effects is a typical case. For example, changing "recovery and fitness" to "culture 25K" has achieved great results. Got a great response.

In general, although Harry Drive writes code, he is a marketing master. His daring to think, dare to do, not afraid of difficulties, and passionate marketing behavior are very worthy of learning from our Chinese entrepreneurs who go abroad to start businesses. If you take the time to study the content he publishes on various platforms, you will definitely gain a lot of practical marketing skills.

I hope you can draw inspiration from Harry Drive’s story and have a great start in your own business or marketing. You are also welcome to share your insights in the comment area, or tell us similar creative marketing stories you know. , let’s interact together!

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