Hello everyone, I am Michael Mos, co-founder of NOVAI. Today, I want to share with you an entrepreneurial journey full of challenges and opportunities. This journey will take you to understand how to grow a video editing software to 100,000 users and achieve a monthly income of $20,000.
My entrepreneurial story begins at the age of 21, when I started my first company. Although I had a strong interest in finance, I always felt that technology entrepreneurship was my true passion. So I decided to put my computer skills to work in the field of innovation to solve pressing problems in the media industry.
Being in the media world, I find video editing to be a huge challenge. Whether they are professional video editors or ordinary content creators, they are all looking for a more efficient and streamlined video editing solution. Existing video editing software on the market is often complex and expensive, which puts many people off.
To solve this problem, we created NOVAI - an online video editing platform that provides easy-to-use video editing tools to meet the needs of various users from individuals to business users. Our platform not only provides automatic subtitle generation and translation functions, but also introduces AI video analysis to help users quickly search and locate specific clips.
In the early days of our business, we used various methods to validate our ideas. We conducted a survey in Amsterdam’s Museumplein, offering cold drinks to engage passers-by. This event allowed us to communicate with hundreds of people in a short period of time and better understand their needs.
We quickly built a minimum viable product (MVP) and continued to optimize and iterate to attract users. We pay close attention to user feedback and behavioral data and constantly adjust product strategies to meet their expectations.
By focusing on search engine optimization (SEO), referral programs, and customer communications, we successfully attracted a large number of users and achieved rapid growth. In just one year, we grew from zero to 100,000 unique visitors per month. As our user base continued to expand, we began to invest our energy in improving retention and achieving profitability.
In this process, we always listen to users' opinions and use them as an important basis for improving our products. We have found that maintaining close communication with our users is key to creating valuable products. At the same time, we also focus on maintaining healthy living habits and an optimistic attitude to cope with the stress in the entrepreneurial process.
For other entrepreneurs, I recommend that you adopt different growth strategies at different stages of the product life cycle. Before launching, pay close attention to the problems and needs of potential customers; when looking for product market and channel matching, be patient in finding niche markets and establish effective promotion channels; in the growth stage, focus on improving retention rates and achieving profitability.
Finally, I would like to thank everyone for your attention and support. It is your company that has allowed us to pass this 100th issue milestone. In the days to come, we will continue to work hard to bring you more valuable content. Let us work hard and meet at the top!
Share on Twitter Share on Facebook
Indie123
Comments
There are currently no comments