Have you ever encountered such a dilemma: you spent a lot of effort to develop a product, but encountered bottlenecks during promotion? Many people will ask, how to promote the product once it is ready? But in fact, there is a misunderstanding in this question itself.
The real question is not "how to promote", but whether we have considered the promotion strategy when designing the product. Marketing is not just a link after the product is completed, but should run through the entire design and development process of the product.
Imagine if you develop a mediocre product, no matter how much promotion resources you invest, it will be difficult to attract the attention of the market. Therefore, we need to make it clear from the beginning of product design who our target users are, which platform our products will be promoted on, and how we will attract and retain users.
Product development for specific platforms is a very effective strategy. For example, if your product is mainly for entrepreneurs, you can choose to promote it on professional social platforms such as LinkedIn. You can attract the attention of these potential users by sending targeted messages or creating relevant discussion groups.
On the other hand, we can also use users’ sharing behavior for promotion. Take TikTok as an example. If your product can inspire users' creativity or give them an opportunity to showcase themselves, then they are likely to take the initiative to share your product. For example, you could design a screenshot tool that allows users to easily capture and share highlights of their screens. This way, every time a user shares their screenshot, your product gets exposure.
In general, product promotion is not an isolated process, but needs to be closely integrated with product design, user positioning, platform selection and other aspects. Only in this way can we ensure that our products can stand out in the fierce market competition. So, next time when you think about how to promote a product, you might as well go back to the origin of product design and re-examine your promotion strategy!
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