From $100 to $30,000: The secret to low-cost and high-yield email subscriptions
In the wave of the digital age, how to achieve high profits at low costs is a question that every entrepreneur is exploring. Today, I want to share an entrepreneurial story about email subscription. It tells us that even small-scale local media can achieve considerable income through careful operation.
The protagonist of the story is IAJACOBSON, who founded MACAN, a local media brand focusing on Mallorca, Spain. MACAN's core business is a weekly email newsletter providing web and social content. Today, their sponsorship and advertising revenue is about $2,500 per month. So, how did IAJACOBSON achieve this achievement?
IAJACOBSON's entrepreneurial journey began with a simple desire - he wanted to make new friends in Mallorca. So he started a weekly email newsletter as a way to build a local community. His background is in marketing, which gives him adequate basic knowledge about email marketing and communications.
While building the first version, IAJACOBSON found it relatively easy to generate weekly content for the newsletter. He interviews local entrepreneurs, talks about upcoming events, and shares interesting things he finds. He devised a set format: first a selection of images from Mallorca, then a weekly interview with a resident, plus his weekly tips and articles related to Mallorca. This format is still used today and has become a feature of MACAN.
In the early days of operation, IAJACOBSON found the first few hundred readers by sharing it in local FACEBOOK groups. Early feedback was positive, giving him the confidence to continue. As the list gradually grew, the unsubscription rate was very low, which made him see the huge potential of this project.
In the process of starting a business, IAJACOBSON did not adopt flashy strategies. He just promised to send a newsletter every week and try different growth channels. His first proven strategy was to cross-promote on FACEBOOK groups and ZEI. These platforms bring together people who live in or have a strong interest in Mallorca, making it easy to gain initial subscribers.
At the same time, IAJACOBSON also actively contacted potential sponsors to verify every aspect of the idea from day one. He used cold outreach to arrange early interviews with local business owners, which not only provided rich content for his email newsletter, but also opened doors for him to work with advertisers.
With the development of MACAN, IAJACOBSON gradually transformed from a full-time job to a part-time freelancer. He operates it as a side hustle because sponsorship income is unpredictable. However, it is this low-cost, high-yield model that enables MACAN to achieve considerable revenue in a short period of time.
Looking back at IAJACOBSON’s entrepreneurial history, we can see how a successful local media brand can achieve low cost and high profits through email subscriptions. His story tells us that as long as there is enough creativity and execution, even small-scale entrepreneurial projects can shine in the digital age.
Finally, what I want to say is that whether you are someone who is looking for entrepreneurial opportunities or an entrepreneur who has already embarked on the road of entrepreneurship, you can draw inspiration and experience from IAJACOBSON’s story. Let us work together and write our own entrepreneurial legend with wisdom and sweat!
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