In everyone's perception, entrepreneurship seems to be always associated with a large amount of capital and a strong background. But is this really the case? In fact, this is not the case. The start-up capital for starting a business can be completely zero. For example, I launched three projects in 2024, two of which did not cost a penny and the other cost very little. With a start-up capital of less than 50,000 yuan, my income last year exceeded 2 million yuan. So, if you have no resources and no background, how can you start a business with zero start-up capital? This is a guide to practice and observation.
Incorporate your expertise into consulting services. For example, after leaving Byte, many companies came to inquire about related matters, because I was responsible for explaining Byte’s internal OKRs to customers. Others work in finance and use their spare time to help families with financial planning. This model is already quite mature abroad. Maybe you think your major is ordinary, but many things you think are easy may be difficult for others. Therefore, your current job content may become the prototype of consulting services. But be careful and try to avoid charging based on time. For example, headhunters charge 20% of the annual salary of successful referrals in return. This method has a higher income limit.
Today's world is rapidly changing, diversified, and segmented, and people's learning needs are getting stronger and stronger. The quality of traditional corporate training varies, but the market demand is huge. You can focus on niche areas. For example, someone teaches you how to control your voice. Whether it is used to enhance persuasion during speeches or used in other scenarios, it can become teaching content. If you are Cantonese and can speak Cantonese, you can also teach Cantonese online. These pay-for-knowledge projects can be carried out without start-up capital.
If you're good at shopping, whether it's electronics, snacks, or maternity and baby supplies, it can all be an advantage. If people around you believe in your shopping vision and are willing to follow you to buy, then you are suitable to be an anchor. The development of today's era can accommodate many anchors. People are more willing to hear real people share product experiences and reasons for recommendations than elevator ads.
Crowdfunding is not just overseas crowdfunding on platforms such as KICKSTARTER, it is essentially a pre-sale to future customers. For example, some people want to learn to be a psychological counselor but have no money to pay for expensive courses, so they post online to charge tuition fees and promise that sponsors will receive their own counseling services after completing the courses. People who make physical products can do the same thing. If they have an idea but don't have the funds to build a prototype, they tell potential customers that if they support the funding, the product will be sent to them after development. Many cultural and creative products now use this method to reduce entrepreneurial risks.
If you really can’t help but borrow money from relatives and friends, then go to work and save money. You must pay attention to saving while working, and wait until you have enough start-up capital to start a business. Especially for small teams, don’t choose industries that require a lot of investment. I believe that most projects do not require large amounts of capital.
Once you decide to start a business, it is not recommended to start a business while working. Because manpower is more important than money. After working eight hours a day, you are already very tired. If you start a business while you're still tired, it's hard to convey your good feelings to others.
Starting a business is not out of reach, and lack of money should not be a stumbling block that prevents us from pursuing our dreams. As long as you are good at exploring your own advantages and using appropriate methods, you can start your own entrepreneurial journey with zero start-up capital. Do you have any questions or ideas about starting a business with zero capital? Welcome to share in the comment area and explore the infinite possibilities of entrepreneurship together. If you find it helpful, don't forget to share it with those in need around you.
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