My partner and I started our marketing journey two years ago with a simple software tool and now we are making $20,000 a month. Everything we have learned on our entrepreneurial journey is incredibly valuable. This is not only a product growth story, but also a story about how we understand our audience and how we provide effective solutions to their problems.
Let me tell you first: 'Just fire it up and see what happens' is a bad strategy. The first step we took was to select our target audience and conduct in-depth market research – which saved us a ton of time. This way, we don’t have to study the market every month and test different audiences.
We have tried multiple products and failed in the beta stage. But even if the product fails, we gain expertise that can help us build the next product.
Next, I want to share 15 marketing tips that we have learned through hard work as our product grows. Remember, always launching your product around an audience is key. Also, don’t overlook the power of email marketing, it’s one of the best tactics for user activation.
We use free, AI-powered tools to win at SEO—so we don’t need to obsess over article creation all day long. We also found that SEO is an underlying factor in the explosive growth in short video formats.
Finally, I want to reiterate my advice about paid models: know when to take a one-time payment versus when to take a monthly subscription. All of our products are one-time purchases, which is sometimes much more efficient than chasing growth returns.
Our story is only a small part of the road to marketing and product growth. We hope that our experience can bring you inspiration and help you overcome obstacles and achieve your goals in the era of big data.
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