Product Hunt is a community for sharing innovative products, attracting many tech companies to launch new products and major updates on the platform, becoming one of the channels most valued by many products for acquiring early active users. Because it can recommend fresh, interesting, and practical products to users more objectively, users can predict which products have the potential to become "hot" through feedback. How to do a product cold start on such a platform, let's take a look~
First, let's briefly introduce Product Hunt.
It was founded by Ryan Hoover in 2013, and received a $6.1 million Series A financing round led by a16z in 2014. It was later acquired by AngelList in 2016. Product Hunt is a community that helps people discover, discuss, and rate new products, it gathers a large number of Early Adopters, and seed users, which can help your product quickly expose to this high-quality group of people and gain traffic in a short time.
Most importantly, launching a product on Product Hunt is completely free, you just need to prepare relevant promotional materials, and you can start cold-booting at a very low cost, and you may reap unexpected surprises.
Product Hunt is particularly suitable for PLG products with features such as low-friction and Self-Serve, such as Notion, Framer, Loom, and so forth, all have successfully achieved cold start through Product Hunt.
There are also similar communities like YC's Hacker News, which I will write about in a later article.
From the data, the monthly traffic of the Product Hunt website can reach around 4.5 million. If you can get a good ranking and be recommended on the homepage, it will bring great exposure and user volume to new products. According to the data, the first position on the homepage can usually bring about 5000 visits, while the last position is around 500.
At the same time, Product Hunt has over a million followers on social media such as Twitter and Facebook. If your product ranks in the top 10 of the day, it can be included in the Newsletter that Product Hunt pushes the next day, which is also a very good exposure channel.
A successful cold start process on Product Hunt can generally be divided into three steps:
The content of this article will be divided into three time periods: before launch, during launch, and after launch, to give you a detailed explanation of the key content and relevant SOP at different stages.
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