After the end of the launch day, the next step is to establish contact with these potential early adopters, guide them into the product community you have previously established, and maintain close contact and communication with them. This is the most valuable resource you can gain through Product Hunt.
It's also important to continue monitoring your product's launch page for new comments and respond to them promptly.
Additionally, you can utilize resources such as social networks and media platforms to promote the achievements you have made on the launch day, thereby further leveraging the potential of Product Hunt to increase the product's exposure. For example, the following is a tweet example from Butter, expressing gratitude to all supporters and mentioning the official Product Hunt account. Furthermore, you can also embed the badges obtained on the launch day into your product's official website, which can further drive traffic to your product's launch page and yield better results for the weekly and monthly ranking badges.
From a product perspective, after the launch, it's important to focus on some rough benchmarks for metrics, such as ensuring that the conversion rate from the homepage to registration is above 1%. If it's below 1%, then it's necessary to consider optimizing the homepage content and registration process.
It's also important to monitor the proportion of users reaching the first Aha moment after registration. If it's below 50%, it's necessary to consider how to optimize the entire onboarding process, such as providing more tutorials, personal guidance, or shortening the path, among other strategies. According to the data from the launch day of Mailmodo, being #1 Product of the Day helped them increase website traffic by 10 times and registrations by 7 times.
After the launch day, you have two weeks to promote your Launch Page, continuously attracting more upvotes and comments. However, after two weeks, the Launch Page will stop updating, and the focus will shift to the Product Hub. The Product Hub is a permanent collection page for the product, including:
This is an important channel for continuing to bring exposure and traffic to your product after the end of the launch day, so don't forget to maintain the content of this page.
When it comes to the content of the Product Hub, the Reviews section is particularly crucial for long-term customer acquisition. After the product launch, users who are directed from Product Hunt will search for the Product Hub page. Here, users can see the product's user ratings and reviews. Positive reviews can help you attract more users, improve conversion rates, and also influence search result rankings.
How can you obtain more positive reviews? The product itself is certainly the most critical factor. In addition to this, there are two small tricks. One is to embed the "Leave a Review" badge provided by Product Hunt on your product's official website, which can naturally direct your existing users to leave reviews on Product Hunt. On the other hand, you can use email and community invitations to encourage your existing users to actively review your product. The following is a template for an email invitation:
If your current launch did not achieve the desired results, you can also consider trying Product Hunt's official paid advertising service. This can place your product on the homepage ranking, search results page, and in the newsletter, increasing exposure and achieving the desired results.
Additionally, based on the feedback received from this launch, you can further optimize the product itself and begin preparing for the next launch. According to Product Hunt's official regulations, a product needs to wait for 6 months after the initial launch before it can be re-launched. If you are within the 6-month period, you will need to provide relevant information to demonstrate significant updates to the product in order to obtain a new release opportunity.
Reference materials:
[1]https://www.producthunt.com/launch
[2]https://foundr.com/articles/building-a-business/ecommerce/the-ultimate-guide-to-launching-on-product-hunt
[3]https://userpilot.com/blog/how-to-launch-a-product-on-product-hunt/
[4]https://www.softr.io/blog/producthunt-launch
[5]https://www.unusual.vc/post/how-to-launch-1-on-product-hunt
[6]https://joshfechter.com/book-product-hunt/
[7]https://www.process.st/how-to-launch-on-product-hunt/
[8]https://www.mailmodo.com/guides/product-hunt/
[9]https://zhuanlan.zhihu.com/p/647560183
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